PRO:VOKE Touch Of Silver Brightening Shampoo contains violet pigment to actively neutralise brassy, yellow tones and treat colour fading and dullness for instant, visible results. This toning treatment shampoo brightens coloured, natural or highlighted platinum, blonde, white and grey hair, resulting in vibrant, dazzling shine. For visibly brighter hair after just one wash. The formula works on the basic principal of colour theory, which means that the active violet pigment complex effectively neutralises and counteracts the yellow and brassy tones in your hair colour.
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